World Transforming




Consulting services for strategic business development in Russian and international markets.

Company services
Audit | Development | Support / Implementation
and Strategic Partnership

•‎ Business Diversification

•‎ Generation of Additional Profits

•‎ Identification of Poorly Performing Assets

•‎ Strategic Partner Selection


•‎ Multi-level Business Development Strategy

•‎ Road to Market

•‎ Digital Transformation /ESG

•‎ Supply Chains

•‎ HR /PR / IR

•‎ Operational Processes

Crisis Management Strategy

•‎ Sourcing New Opportunities

•‎ and Growth Areas

•‎ Identification of Underperforming

•‎ Operational Processes

•‎ HR / IR / PR
Managing partners

Olga Naumova

25+ years of management experience in large Russian companies, such as IBS, CHTPZ Group, Severstal, NLMK, X5 Retail Group, Magnit, and the RFC, including the positions of Board Chairman and Member of the largest FMCG companies, Board Member of Sollers Group, General Manager of Magnit retail chain and Pyaterochka chain store

Igor Pletnev

15+ years of retail business management experience, including the positions of General Manager of Dixy Group, Strategic Business Development Director of X5Retail Group, the originator of 5 Post (Five Post) Tech Platform, Development Director of Pyaterochka chain store, Assistant General Manager of Kopeyka chain store

Alexander Ognev

CFO with extensive knowledge in various financing areas and 11+ years of relevant experience, previously Finance Department Manager in the 3rd largest Russian retailer with $12bn+ annual turnover, and Finance Department Manager in the largest Russian and European FMCG distributor with $10bn+ annual turnover. Currently Finance Director of SBER-EAPTEKA, former Finance Director of Mercury Retail Group (Megapolis – the largest tobacco distributor, Bristol, Krasnoe и Beloe, Dixy), X5 Retail Group, PricewaterhouseCoopers

Alexey Merkulov

15+ years of strategic marketing communications experience. Prior to joining the Company Alexey worked for Edelman Imageland, Newton PR andCommunications, Brooke Communications, RBS Partners. His portfolio features the projects of large Russian and international players, including BAT, Chery,Miele, Aston Martin, Panasonic, Villagio Estate, Ingosstrah, Schindler, Aeroflot, Russian Airlines, X5 Retail Group, Skolkovo, Ozon.

• Managing Partner of RBS Partners

• Partner of Graph Visual Communications

• Teacher in Lomonosov Moscow State University

Expert platform
Transformation Partners cooperates with a broad range of experts leveraging a wide spectrum of competencies and market expertise in various industries.

• Marketing and Trade

• IT and Digital Transformation

• Supply Chains

• GR / PR / IR Communications

• Development

Market Expertise

• Retail


• Steel Industry

• Agricultural Business

• Transportation and Logistics

• Finance and Insurance

• Mechanical Engineering

• Telecommunications – IT

• Fuel and Energy

• Wood Processing

Contact us
12 Presnenskaya Embankment, MIBC, The Federation Tower - East, Moscow, Russia.

World Transforming Strategies